Top 10 Broadcast Media Websites – August 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Sports Websites – August 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleRecession Boosts Govt. Healthcare Recipients
More than one-quarter of US adults reported having government health insurance (Medicare, Medicaid, or military/veterans’ benefits) in August 2010, up 13% from January 2008, according to the...
View ArticleCurrent, Planned E-reader Usage Low
Low percentages of Americans currently use or plan to buy an e-reader, according to a new Harris Poll. (more…)
View ArticleRetargeting Offers Most Online Targeting Lift
Retargeting is the online targeting strategy that offers the most lift, although it has low reach, according to a new study from comScore and ValueClick. (more…)
View ArticleMobile Web Destinations Dominate Campaign Mix
Mobile web destinations represented nearly 80% of advertisers’ campaign destination mix for the third consecutive month in August 2010, according to the Millennial Media SMART Report. (more…)
View ArticleCommercials Have Confused 3 in 4 Americans
Three-quarters of Americans (75%) say they have found a commercial on TV confusing, according to the results of a new Adweek Media/Harris Poll. (more…)
View Article‘Behind the Curve:’ Week Ending Sept. 24, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleLess than Half of Brand Managers Use Mobile Apps, Video
About four in 10 brand managers currently use a mobile application to promote their brand, with two in 10 using mobile video content, according to a new white paper from Brightcove and TubeMogul. (more…)
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